A Little Bit About Us- Hairloom, Athlone -

We are a Master Colour Expert salon specializing in Balayage, Blonde and expensive brown with a wella master colour expert in salon.  Hairloom is a thriving modern salon in central Athlone.

Here at Hairloom our motto is to have the best core values and the rest will follow. We believe in good relationships between all staff members, from owners to trainees and this passes on to having a good relationship with clients.

Our Gallery- Your Professional Stylists -

Meet The Professionals- Our Hairloom Hair Experts -


Founder & CEO
Meet Serena, Hairloom's CEO and founder. Serena is in the industry over 10 years. A Wella Master color expert, Serena's passion is all things color, the technologies and in dept information behind how color works fascinates her. Serena is also the in-salon trainer. In Hairloom we believe in following dreams and the start of your journey with us is to develop with you to achieve your goals.
Jenny, Hairloom


Salon Manager
Meet Jenny, Jenny has been with Hairloom for over 8 years. Jenny is our award-winning salon manager and is there for day to day salon running and supporting the team. Jenny is a fully qualified platinum trained hair extensionist in prebonded and tape hair extensions. She loves all aspects of hairdressing, but her passion is balayage, extensions and fashion colors. Jenny’s motto “There is no better feeling than when you completely transform how someone looks and feels it makes every busy day worthwhile.``


Junior Stylist
Meet Sarah, Sarah has worked in Hairloom for over 4 years now. Sarah is the Junior stylist building her column and helps us with everything from the front of house and meet and greets, seeing to all the fab clients' needs and helping with the smooth running of the salon. We like to call Sarah the backbone of the salon and we would not get through a busy day without her.

We have recently received a 5 star review rating from Phorest.
We also got into the industry 100 at the Tia Maria Hair and Beauty awards which we were so thrilled.

We collaborate with one of the local chemists. We sponsor their events and we have done all their Influencer's hair before any of their events. We have done Aimee Connolly’s and Michelle Regazzoli stone (MRS make up) hair for their events.

We were in the top 4 Great lengths Ireland in the category Classic Creative Volume which was hosted by Glenda Gilson.

All of our staff are always going to Wella studios to do different courses. We also did a cutting course with the famous Charlie Taylor. Our Owner/Senior stylist Serena has a Master Colour Expert degree.

We are a fully qualified platinum extensions trained salon in pre-bonded and tape extensions.

We are a big education salon we are always updating our skills and we believe you can never be finished learning new skills.

We also are involved with the IHF and try to attend any events that they have.

We also completed a scalp specialist course and we now have a scalp clinic in salon.

Jenny also won Semi-finalist in the trend vision colour artist awards.


Every year we like to make sure we give back to our community.

We give free vouchers to all local fundraisers and charity events no cause is too small.

Every October we do a fundraiser for breast cancer awareness.

We also fundraise for the ISPCC Get blown away charity event.

We also did a fundraiser for a local school who built an autism unit to buy toys and supplies that they needed.

Contact Us- Get In Touch -

Have an enquiry in relation to our services, salon, products or if you just want to say hello (we love to hear from our clients!), pop a message below and we’ll respond to you as quickly as possible.